2026 Case Study Update:
From SEO to GEO – Growing Visibility in Google and AI Search
Irish Charity Case Study
Sue Ryder Ireland
The Challenge:
Old brand, no digital presence
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Irish charity Sue Ryder foundation needed a complete brand refresh, a digital strategy and a new website built.
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Their website has not been touched in years, the site did not drive any traffic and they had no data analytics.
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They had very low digital brand visibility
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They have six residential retirement communities and 26 charity shops across Ireland. None of which had optimised content on the website.
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They wanted to understand, as a registered charity, what digital platforms would offer free solutions.
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No internal marketing team for strategy or execution.
The Solution:
Elevating the Brand to Drive Traffic and Engagement
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Complete brand refresh and asset creation
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Digital audit and research
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Digital transformation including digital strategy
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Secure a new domain to match updating branding
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Full site migration and new CMS that is easy to manage in-house on Wix
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New site design, build, technical SEO with UX (user experience) at the core
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All new site content with full SEO research and optimisation
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New online donation functionality
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Research and secure charity status free accounts with a CMS platform and Google ads
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Full suite of data analytics set up and deployed to ensure future data tracking
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Official launch campaign across social media along to drive attention and new traffic
2026 Update:
From SEO to GEO – Growing Visibility in Google and AI Search for an SME
More than two years after launching the new website and SEO strategy, we went back to see how the site was performing in AI search. The data shows that strong SEO architecture and strategy are providing the foundations for AI visibility.
Google AI Search Results
3 months
May - Aug 2026
15,000+
Google AI visibility and *Impressions more than doubled during these period three month
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Showing continued strength and growth
75%+ of AI citations
came Non Branded
AI search queries
Driving new AI audiences discovery.
Brand appearing and being cited also in:
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ChatGPT
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Gemini
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Perplexity
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Micorosft Co-pilot
* Total impressions is how many times links to your site were shown to a user in a generative AI feature on Google Search.
New Refreshed Brand and New WebSite
Data Results
We will let the data do the talking.
25,000+ site visits
19,000+ unique visits​
5,000% increase
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Zero Ads
So far past target we
couldn't see the start line.
Google Organic Traffic
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18,000
70% of Total Traffic
Brand Awareness
increase lead to
5,500+ Site Visits
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22% of Total Traffic​
is branded search
Online Donations
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800% above Target
Number of targeted new keywords ranking
100+ and growing
1-3 positions: ​21 +
SERF Features: 23
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February 2024 ranking for 300+ terms
Hit in March 2024 by Google update:( Dropped to 25 terms
Actions taken, recovered 70+ and growing
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SEO changes are inevitable
Having experts know what to do is critical
New Forms Submitted​
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663+
Christmas Campaign created and delivered
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Project Turn Around Time
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Four Months
Client Testimonial
"We hired Luminosity Digital to work with us on a rebrand of the charity and new digital strategy. We needed a partner who could guide us through the whole process, including building a new website we could manage internally once live. Luminosity Digital have delivered way beyond our expectations."
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Gavin Reid - CEO Sue Ryder Ireland
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No Jargon, Just Action.
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