The Challenge:
Old brand, no digital presence
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Irish charity Sue Ryder foundation needed a complete brand refresh, a digital strategy and a new website built.
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Their website has not been touched in years, the site did not drive any traffic and they had no data analytics.
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They had very low digital brand visibility
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They have six residential retirement communities and 26 charity shops across Ireland. None of which had optimised content on the website.
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They wanted to understand, as a registered charity, what digital platforms would offer free solutions.
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No internal marketing team for strategy or execution.
The Solution:
Elevating the Brand to Drive Traffic and Engagement
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Complete brand refresh and asset creation
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Digital audit and research
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New digital strategy
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Secure a new domain to match updating branding
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Full site migration and new CMS that is easy to manage in-house on Wix
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New site design, build, technical SEO with UX (user experience) at the core
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All new site content with full SEO research and optimisation
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New online donation functionality
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Research and secure charity status free accounts with a CMS platform and Google ads
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Full suite of data analytics set up and deployed to ensure future data tracking
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Official launch campaign across social media along to drive attention and new traffic
New Refreshed Brand and
New WebSite
Data Results
We will let the data do the talking.
Client Testimonial
"We hired Luminosity Digital to work with us on a rebrand of the charity and new digital strategy. We needed a partner who could guide us through the whole process, including building a new website we could manage internally once live. Luminosity Digital have delivered way beyond our expectations."
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Gavin Reid - CEO Sue Ryder Ireland
Do you need help with new website, SEO or digital marketing?
If you need help with any of your digital requirement; new or updated website, SEO, branding and anything else in the digital marketing world we would be love to hear from you and schedule a chat.
No obligations, just an initial discussion to see if we can help.
No Jargon, Just Action.
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Contact us through our Chat button | Contact Us Form | Email | Telephone - Lots of ways to get our attention.
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Or visit or Services page to find further information there.
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