Digital Marketing Audit
We do the data dive so you don't need to.
How can you win if you don't know where you are starting from?
Understanding how your business is currently performing online and
what is your digital visibility is critical to building a digital strategy.
Need more leads? More revenue, traffic, brand awareness? We need to understand where the opportunities really are by doing the research.
Competitor Digital Audit and Insights
Want to understand what your competitors digital strategy is? How active they are with website updates, content strategy or social media? Need to understand what products and services they are activity targeting and promoting online?
The Digital Marketing Audit is the first place to start to gain the insights around both your brand digital visibility and the real current competitive landscape, to build the strategy to achieve those goals.
We don't believe in killing clients with presentation full of data dumps, graphics screen shots and jargon they do not need or perhaps don't understand.
Our audits are easy to understand and recommendation focused.
What is in a Digital Audit
Digital Visibility
How and where is the business visibility online today:
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Technical SEO
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Organic rankings
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Search Intent
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Paid Review
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Social Media Audit
We gain insights into what is working and what is not working.
Content Audit
Audit of:
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Current content
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Quality
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Missing
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Products / Services
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Research into
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New topics / clusters
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FAQ's
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POA
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EEAT compliance
Discover the gaps and quick wins and long term opportunities.
Competitor Research
Find out who is really competing for the same audience and clients you are targeting.
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Do you really know who you are competition against online? It is not usually your known offline competitor's.
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Who are the main digital competitors in your space: Top Five
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Do they have a digital strategy?
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Are they currently running campaigns?
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Where do they rank?
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What do they rank for?
Data and information to understand the market competitive landscape, who is active, who is not?
Report
Easy to understand and recommendation focused.
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Findings, recommendations based on traffic light system for triage of actions by importance
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What actions we should take, how and when
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Immediate, Quick Wins
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Medium Requirements
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Long Term Goals
We use first and third party tools to carry out audits.
Leveraging top global marketing platforms to gain data and critical insights into
digital visibility of your competitors.